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Brian Graves has a good post on making your email modular.
Just as you have a design system and pattern library for a website or application,
you should Why Do Emails Go To My
Spam so for email, making components reusable and emails consistent across your product and company.
Kevin Mandeville recommends using snippets of reusable
code to optimize your workflow, so that you’re not constantly rewriting
code. In his post, he outlines how to use snippets
in modern editors (such as Atom and Sublime), and he points to the community-contributed library of snippets hosted by Litmus.
For my own part, I’ve put together and open-sourced a Grunt
workflow for automating email builds. It runs various tasks, such as inlining CSS, compressing images, uploading images
to a CDN, sending a preview, and testing with Litmus, all with one command.
If you’re new to Grunt, I’ve written a detailed tutorial on how it works.
Foundation for Email also has some great automation tools for developers, as does Mailjet
with its responsive email framework MJML.
A subject line is the first thing a reader sees before
the design or content of your email. A catchy subject line increases the chances of your emails getting
opened, while a subject line that seems fishy or spammy can get you kicked into the spam folder.
47% of recipients open an email based on its subject line,
and 69% report email as spam based on its subject line. So,
if you do want readers to open your email every time it comes
through, go for words that inspire curiosity and
drive them to click to read. A/B test your email subject lines to determine the best
fit. Write a clear and benefit-driven subject line under 50 characters for
the best results. Include relatable terms such as “your,” or the
product name of what they ordered. Include special offers and promos
in your subject line to boost open rate. Use emojis in your subject line.
A few cases of suicide are also included. Most
of these deaths occurred during the first six months after the earthquake and
the number dropped thereafter, but as time has passed, the number has
continued to increase. Most of these deaths occurred in Fukushima prefecture, where the
prefecture government has suggested that they could
be due to evacuations caused by the Fukushima Daiichi nuclear
disaster. Within the Fukushima prefecture, these
indirect casualties have already resulted in more deaths
than the number of people killed directly by earthquake and tsunami.
Save the Children reports that as many as 100,000 children were uprooted
from their homes, some of whom were separated from their families because
the earthquake occurred during the school day. 846 in Miyagi,
572 in Iwate, and 162 in Fukushima. The quake and tsunami killed 378 elementary, middle-school, and high school students and left 158 others missing.
One elementary school in Ishinomaki, Miyagi, Okawa Elementary School,
lost 74 of 108 students and 10 of 13 teachers in the tsunami due to poor decision making in evacuation.
Use proper grammar, and complete sentences, and address customers as though they
were your manager or superior. After all, they are the reason tech support exists.
Always consider their perspective. Ensure stated solutions are accurate.
Use proper grammar and treat customers with respect. An excellent tech support
email tells someone what to expect next. That could
be a timeline for a resolution, what they can do to
prevent a problem from recurring, or where to find a
knowledge base for self-service support. When people know
what to expect, they’re less likely to get
impatient and frustrated. Tell them what to expect next. Provide timelines for resolutions.
Offer additional resources for future issues.
Technical problems are inevitable, but they shouldn’t be constant.
A good tech support email reassures customers that the problem won’t happen again and affirms
an organization’s dedication to their satisfaction. If a customer is
wronged, agents need to make it right. |
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