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Volume then held at around 400,000 through 2000.
But Taurus still relied far more on fleet sales each year than its leading Japanese-brand rivals,
so Ford earned somewhat less on every sale and
owners received less at trade-in time. Pricing probably helped close many a sale.
By 2002, the ZX2 (minus Escort badging) was down to some 52,000 calendar-year orders, then slid below 25,500, a poor
showing for the low- to midteens pricing. With 130 bhp and relatively low weight (2470 pounds), the ZX2
was frisky, though no neck-snapper. Even so, the
base price was amazingly low at around $23,000. Models comprised
two sedans and a wagon at first, a single sedan after 1999.
All aimed to provide nothing more than economical yet stylish transportation at
a low price, which was all many people needed. A reworked suspension with stiffer springs and shocks, bigger brakes, and 16-inch rolling stock made cornering nimble and near neutral -- a revelation for a domestic front-drive sedan -- yet ride was scarcely less supple than in mainstream Contours.
But certain rivals, notably the Honda Accord and Toyota Camry, now had
a slight edge in ride quality, a big one in build quality
-- and were fighting fiercely for Taurus's number-one sales spot.
Ford was more on target with a redesigned Escort that rang up more than 655,000 sales for model years 1997-98 and more than 100,000 each for '99 and 2000.
The previous Mazda Protege-based design returned with a
smooth new wrapper and a 110-bhp 2.0-liter single-cam Zetec four-cylinder, thus ousting the old CVH engine at last.
Many prospects thus balked and walked when Contour arrived at a
minimum of $13,300, over $1000 more than a late
loaded Tempo. All of the services that OnStar provides are a result of one or more
of these technologies working together. Ford stayed the course one more year, then abandoned the sporty-coupe market, which was fast shrinking anyway.
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A new all-Ford design optional on lesser Contours,
this engine made 170 spirited horses -- enough for Consumer Guide®'s five-speed car
to charge from 0 to 60 mph in just 8.9 seconds.
But nothing seemed to help, so Ford pulled the plug on Contour after 2000.
Sibling Mondeo continued, however, remaining
quite popular in Europe -- enough to be accorded a full redesign a few years
later. There was nothing half-hearted about the all-new 1996 Taurus.
A zippy $1495 SR package was added for 2000 with an extra 13 horses, tuned suspension,
four-wheel disc brakes, alloy wheels, performance tires and
special seats, but it did nothing to spark sales.
Yet for all the controversy, Taurus sales remained strong, actually improving by some
11 percent for 1996 over the prior model year.
Nice looks, high utility, and a full range of passenger-car safety features
netted healthy sales. A modest reskin followed for '98, when the two low-line models were dropped and the LX
and SE became better dollar values through careful realigning
of prices and standard features. With buyers still flocking to well-equipped Japanese cars,
Ford decided to ladle on all kinds of standard features (including dual dashboard
airbags), but this only pushed Contour quite a bit upmarket from Tempo,
which had been relatively cheap. Ford spent a record $6 billion to introduce Mondeo, Contour,
and Mercury's companion '95 Mystique. Unlike Mercury's
two-year-old Villager, which Ford built in Ohio to a Nissan design, the new 1995 Windstar
was Dearborn's own front-drive minivan, using a modified Taurus platform
and drivetrains to furnish a similarly car-like driving feel.
We design, customize, install, and maintain a variety of
HVAC, Refrigeration and Cooking Equipment. Ford had underestimated the price sensitivity of Contour's target market, as telling a miscalculation as that tight back seat.
Even so, Ford had bet heavily on these cars (dubbed "CDW127" in the company's new internal code,
the letters denoting "World car" in the "C/D" size class), so it was vital they succeed.
Critics raved. Road & Track called Contour "a giant step forward in the compact sedan arena." Car and Driver termed it "stunningly satisfying." Those verdicts came from road tests of the top-line SE
model and its 2.5-liter "Duratec" V-6. The value-oriented
GL sedan and wagon got an updated Vulcan pushrod V-6, while
the nicer LXs were treated to a 3.0-liter version of the twincam
Duratec V-6 with 200 bhp, considered by many
buyers to be well worth its $500 premium. Appearances notwithstanding, basic architecture and underskin components were shared with
other Escorts, while the engine was the same twincam Zetec found in the base Contour.
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