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There are also emails that include a marketing headline,
a way to support their service from a marketing perspective.
This means that the email is usually asking you to purchase
their service, or something related to donating to a good cause.
Many times, these emails flood your inbox over and over, and continue to push you into purchasing their products or services.
It is unfortunate that nowadays, people are getting scammed through emails that are masking themselves to look
very similar to a legitimate company. They usually come in appearing like a normal email at first, but there are a few ways to recognize them and identify when it’s a fake company trying to obtain your personal or financial
information. They are generally looking to steal personal information from the recipient.
They want you to enter a password, follow a link to update your password, download a coupon through an external link,
or frighten you by saying they identified login attempts
to one of your accounts.
Since the size of the request is significantly smaller than the
response, the attacker is easily able to increase the amount of traffic directed at
the target. SNMP and NTP can also be exploited as reflectors
in an amplification attack. An example of an amplified DDoS attack through the
Network Time Protocol (NTP) is through a command called monlist,
which sends the details of the last 600 hosts that have requested the time
from the NTP server back to the requester. A small
request to this time server can be sent using a spoofed source IP address of some victim, which results in a response
556.9 times the size of the request being sent to the victim.
This becomes amplified when using botnets that all send
requests with the same spoofed IP source, which will result
in a massive amount of data being sent back to the victim.
It is very difficult to defend against these types of attacks because the response data is coming from legitimate
servers.
So, write one-liners, use bullet points, and break
huge walls of text. Also, resist the urge to talk about your value proposition at length here.
Instead, focus on what makes them tick. If they
are evaluating other options, give them information to show
why you are better without slinging mud at your
competitors. If they are knee-deep in a business problem, remind them how you can help.
Yes, the ball is in their court now, and you are so close to winning.
We get it. But that doesn't mean you should agree to all requests they make,
from revisions in offers to ad-hoc demands after a demo.
If you find their requests unreasonable, don't hesitate to say no.
But remember to water it down by shifting the focus from
what you can't do to what you can. You can also offer them something else to make up for the
request you rejected. The urge to follow up almost instantly
after sending a quote is universal.
Rather than coming to him or her asking for something, you’re coming to the conversation as a giver - a bringer
of solutions. Who wouldn’t want to engage in that conversation? This subject line takes a similar approach as the previous one,
but with a slightly more submissive tone. Rather than outright offering your services, skills or expertise, you’re asking the
recipient if they require your help. To
be effective, you should know what challenges with
which the prospect is currently struggling. This tactic
shows that you understand their situation but does not make any overt assumption about their
ability to solve it. With this prompt, you’re doing
two things: You’re placing the recipient in the position of
the expert and you’re showing that you value his
or her time. When you start with the assumption that the prospect holds
the answer to a key question, you make them feel good.
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