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The problem is that a tradition that's been embraced by the world's biggest companies -- with huge marketing and public
relations departments -- is also being adopted by smaller companies that don't have the resources to ensure
their pranks are clearly taken as jokes, rather than satire that could be mistaken as
real. Google, Facebook and Twitter are already battling misinformation on their platforms.
Over the past few weeks, friends and family
have sent me a host of bogus news. I was told not to go outside
because "special military helicopters" are spraying pesticides to fight
the virus. Someone sent a photo of a citation for violating shelter in place orders.
And I saw posts with home remedies, including drinking vinegar or plasma water.
Snopes, a fact-checking website, said earlier this
month that the "magnitude" of coronavirus misinformation spreading across
the internet is "overwhelming" the company's resources. Imagine how
bad it could get on April Fools' Day, an unofficial holiday that encourages online trickery.
They came with ad and tracker blocking built-in and were excellent on privacy.
Based on the Mozilla Firefox engine. Sadly, they were
unable to monetize their technology sufficiently and are closing their business.
I am concerned that their browser will not continue to
get the latest security updates from Firefox,
so recommend people abandon it. July 2020 - Vivaldi is my
favorite browser. Now that they have a simple built-in adblocker and anti-tracker, I'm recommending it for everyone.
April 2020 - Brave is currently my browser of choice for Android
devices. February 2020 - The next generation of WiFi is coming and it will provide major improvements
in many situations. Here's what to expect and when to expect
it. Think about their business model. February 2020 - Be careful and figure out the
business model of software and services you use. Too often, they are tracking you or even installing malware.
January 2020 - This is a quick trick available with
most browsers to enter websites quicker.
In an unrelated flood at the same time, on Good Friday (15 April 1927), 15 inches (380 mm) of rain fell in New Orleans in 18 hours.
This far exceeded the City's rainwater pumping system, and up to 4 feet (1.2 m) of water flooded some parts of the city.
This local rain related flood was not connected to the Mississippi
River flooding. A group of influential bankers in New Orleans met
to discuss how to guarantee the safety of the city, as they had already learned of the massive scale of flooding upriver.
On 29 April they arranged to set off about 30 tons of dynamite on the levee at
Caernarvon, Louisiana, releasing 250,000 cu ft/s (7,000 m3/s) of water.
This was intended to prevent New Orleans from suffering
serious damage, and it resulted in flooding much of the less
densely populated St. Bernard Parish and all of Plaquemines Parish's
east bank.
Once you've found the bot(s) that you'd like to try and
block, you can add them to your .htaccess file. Blocking the IP
or bot name won't necessarily stop the bot forever, as they can be changed or moved to a new IP address.
To start, you'll need to download your .htaccess file via FTP
and take a copy of it in case you need to restore it later.
The snippets below will show you how to block bots using either the IP address or the User-Agent
string. Blocking by IP address. You would obviously need to change 127.0.0.1 to whichever IP you'd like to block.
Order Deny,Allow simply means that if the web server has a request that matches the Deny rule then it will deny it.
If it doesn't match the Deny rule then it will allow it. The second line is telling the server to deny
any requests from 127.0.0.1 which will issue a Forbidden message instead of
the actual web page being requested.
Politics have pervaded our lives, and if this is especially true for your consumers, then a campaign like this one from HOMAGE might be right up your alley.
What’s so special about this email copy is that it mimics the content of a political campaign letter,
but once you scroll down, it’s obvious that the email is talking about retired football quarterback Bernie Kosar-not U.S.
ScanCafe, a photo scanning and restoration company, includes a link to a comparison tool in this April Fool’s Day
marketing email Bomber software.
A move like that exudes confidence, and helps build trust between the audience and the brand.
In addition to including a blurb that succinctly explains what they’re
offering, ScanCafe also empathizes with their audience, calling the
process of digitizing photos “daunting” and offering links to two direct resources for support.
And that’s not all: The headline-which is prominently featured in the design,
with no distracting copy around it-emphasizes that the 60% discount they’re
offering is not a joke. |
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