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Accordingly, this chapter aims to shed light on the most common spatial
planning tools for FRR, which have become important tools used by city planners and decision makers to manage FR.
The chapter begins with an understanding of the types and sources of flooding,
followed by descriptions of the flooding impacts, especially in urbanized areas.
Then, descriptions and comparisons of different types of mitigation measures are provided.
The next section describes the significant role of spatial planning tools in FRR.
The final section provides conclusions. Urban floods are a consequence of compounding hydrological and meteorological extremes in addition to human activities (Jha et
al. 2012), as shown in Fig. 11.1. For example, extreme precipitation and flows and informal
urban sprawl in floodplains increase urban flood risk. Usually, people moving from rural to urban areas or within urban areas settle in areas
prone to floods. The absence of flood countermeasures may cause an increase in inhabitants’ vulnerability in these areas.
Land use changes can reduce the permeability of soils, which increases surface runoff
and overloads drainage systems; consequently, the flood risk may increase (Jha et al.
You’re not just writing email subject lines for your recipient - you’re also writing
them for the spam filter. If you need more inspiration, check
out some of our recommendations for best subject lines for video emails .
Shhh, no one wants to be yelled at. Don’t use excessive exclamation marks!
One or two is fine, but more might tip off a spam filter.
Also be cognizant that your emojis might render differently on different devices and email clients.
Do not use emojis in the middle of sentences,
or anywhere where it could ruin your message if it doesn’t render properly.
A couple of typos won’t kill you, but if your message
looks like it’s written hastily or by a bot, it could
land you in the spam folder. In addition to triggering spam filters, this makes your email harder to read by recipients.
Email providers are very cautious about links - for good reason.
So when you insert GIF into your email campaign, customers will engage with your email.
This could help increase your click-through rate, conversion rate, and revenue.
Which Email Software Support GIFs? Now you’re
buzzing to include GIFs in your next email campaign. Nice!
You’ve optimized your email list, crafted your email, and decided on a captivating GIF design to accompany your email.
The next step is to find out if your email software lets you
add GIFs to your email. Webmail software: Gmail,
G Suite. Email marketing software: MailChimp, AWeber, Iterable, Constant Contact,
Litmus, Omnisend, GetResponse, and more. Which Email Software Doesn’t Support GIFs?
Although animated GIFs are almost universally supported, a few email software still don’t support
adding GIFs to emails. Outlook desktop apps from 2007 to 2013
use Microsoft Word to render HTML emails. That’s why adding GIFs to Outlook will only show the first
frame of the visuals.
But with so many email marketing tools available today,
where should you start? We'll answer those questions and more
in this guide to email marketing services - let's dive in.
What is an email marketing service? Email marketing services and software streamline all of your email marketing efforts.
They have a wide range of features depending on the service you choose - however,
they often have functionality related to automation, subscription, general email communication, notifications, monitoring, campaigns, integration with
other marketing, sales, and service software, and analytics.
Why is an email marketing service important? Today, email marketing services
continue to be an integral, strategic tool for businesses of all sizes across all industries - they help businesses build
strong relationships with prospects and customers all while moving them through the buyer's journey and maintaining
strong communication throughout. Not to mention, as ESPs continue to develop,
features like A/B Testing, automation, and personalization have made the tools even more valuable to a marketer looking
to engage with an increasingly fragmented audience.
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